About

Our story

We started Wajjo with a simple idea: to make digital growth more human, clear, and effective. 

From day one, our mission has been to help brands cut through the noise and make real progress—online and off. We've worked alongside passionate teams, from fast-moving startups to established names, delivering sharp strategy and hands-on execution across digital marketing, performance, and creative.

What drives us is not just the results, but the relationships. Honest conversations, smart collaboration, and a shared commitment to building something that lasts.

Grow with Wajjo

The team

Wajjo is senior-led, always. No juniors, no middlemen—just experienced experts working directly with you. With deep omni-channel know-how, we help D2C brands grow without compromising retail. No shortcuts, no fluff—just lasting value.

Co-Founder

Daniel Flacké

I’ve worked with some of Sweden’s leading e-commerce brands, with a focus on pushing Google Ads beyond the standard playbook. What matters most to me are long-term partnerships—many of my client relationships have lasted for over a decade.

Digital Marketing Coordinator

Amina Selimovic

My focus is social media—combining strategy with strong creative to deliver fresh, effective ads. I’m detail-driven, always testing and learning, and committed to making every campaign reflect the brand at its best.

Co-Founder

Niclas Bergquist

I take a data-driven, structured approach, shaped by my background in business development at H&M and a strong understanding of technology. This lets me help clients make smarter decisions and challenge the status quo—so growth strategies are not just ambitious, but realistic and effective.

Grow with Wajjo

Wajjo is senior-led, always. No juniors, no middlemen—just experienced experts working directly with you. With deep omni-channel know-how, we help D2C brands grow without compromising retail. No shortcuts, no fluff—just lasting value.

Daniel Flacké

I’ve worked with some of Sweden’s leading e-commerce brands, with a focus on pushing Google Ads beyond the standard playbook. What matters most to me are long-term partnerships—many of my client relationships have lasted for over a decade.

Amina Selimovic

My focus is social media—combining strategy with strong creative to deliver fresh, effective ads. I’m detail-driven, always testing and learning, and committed to making every campaign reflect the brand at its best.

Niclas Bergquist

I take a data-driven, structured approach, shaped by my background in business development at H&M and a strong understanding of technology. This lets me help clients make smarter decisions and challenge the status quo—so growth strategies are not just ambitious, but realistic and effective.

See case

See case

See case

Grow with Wajjo