A common mistake we see is that e-commerce retailers set up account structures that are too complicated. When the structure with campaigns, ad groups, ads and keywords becomes too complex, it also becomes harder to scale the investment without quickly suffering from diminishing incrementality in marketing. With a simpler and clearer account structure, we created the conditions to be able to meet demand quickly and easily.

At the beginning of the collaboration, the product category was relatively unknown in the markets where Flowlife operated. To increase awareness and understanding of the product, we developed a strategy where a combination of display and video ads on YouTube helped to put the products in their proper context.

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In addition to the collaboration with Performance Marketing, Flowlife has used Wajjo to develop expansion strategies to the Nordic countries as well as the Netherlands. We have also assisted with the setup of Google Analytics 4 through Google Tag Manager and advised internal resources on the setup and optimization of advertising through Meta.