Wajjo

Skinome is a Swedish skincare company with an astonishing e-commerce journey these last few years. The products they develop are always based on the latest research where they put your skin in focus and first place, nothing else.

Challenge

Skinome aimed to gain better control, increase ad precision, and drive more profitable results. The advertising strategy also needed to align with reseller campaigns, seasonal trends, and the site's SEO work.

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Stephanie Matti

Digital Growth Manager

“We’ve been working with Wajjo for the past year, and they continue to impress us with their agile approach, proactive ideas, and consistent results in Google Ads and YouTube. They continuously optimize through experimentation, curiosity, and a clear understanding of the platform to find new ways to drive real growth across the entire Google ecosystem.”

Account Structure

The Google Ads account was restructured to enhance transparency and control and shift focus from spending the majority of the budget on Brand search towards Generic search. A new structure was implemented to control New Customer and Existing customers separately, and a more granular Shopping setup was implemented to manage messaging and budgets at the product level.

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Strategy

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Seasonal and trending products were prioritized, and search data from ads was shared with the SEO team to improve Quality Scores and Landing Page experience. Budget allocation became dynamic, enabling rapid adjustments — especially during campaign pushes from resellers. Simultaneously, ongoing A/B testing of ad copy and bid strategies ensured continuous optimization.

Results Q1-Q2 YoY

With only a +3% increase in spend, Skinome achieved:

Conversions

+88%

Conversion Value

+99%

Cost

+88%

+99%

+3%

Grow with Wajjo