Stronger is a Swedish brand that empowers girls to stand out and be themselves by creating stylish activewear.
Content & CRM
Stronger is a Swedish brand that empowers girls to stand out and be themselves by creating stylish activewear. The company is well known for its success in social media campaigns and influencer collaborations.
This case focuses particularly on performance leading up to Black Week—the season’s first major sales event—right after Wajjo took over the account in September 2018. With limited time, they had to overhaul structure and strategy across all markets before Black Week.
Joel Almqvist
Founder, Stronger
Wajjo quickly familiarized themselves with our business and demonstrated strong expertise in e-commerce. Early on, we felt that Wajjo was a partner we could truly rely on.
ACCOUT STRUCTURE
A common mistake we see is that e-commerce businesses set up account structures that are too complicated.
When the structure with campaigns, ad groups, ads, and keywords becomes too complex, it also becomes more difficult to scale investment without quickly experiencing diminishing returns in marketing performance.
With a simpler and clearer account structure, we created the conditions needed to meet demand quickly and easily.
Facilitate budget allocation
Clarify goal tracking per campaign
Goal setting
DYNAMIC BUDGET
To increase the ability to quickly scale the budget when campaign and account targets are met, we began the collaboration by identifying key metrics and goals for the channel and the overall marketing impact.
The advantage of having clear goals is that we, as an agency, can work dynamically with the budget and scale up or down without lengthy decision-making processes.
The result is always a more efficient use of the marketing budget.
Facilitate budget allocation
Clarify goal tracking per campaign
Goal setting
results
Following the strategic overhaul, Stronger achieved remarkable improvements in their performance metrics.
